Mon 20 Jul 2009
These are two of the big catchwords of the year so far. What do they mean and, what is their relation to the Eco-logy/Eco-nomy mash-up from which they emerge?
Hard to say on either of these counts, without squaring the circle – that we have to cut down on consumption but keep on making things (have job for people to do). Not exactly business as usual.
Even as most of the new green jobs end up going to robots, we (third-person, sentient) still have to do certain things. This should settle back into two fundamental questions – what are these certain things, and of course, what does green mean?
Because as we settle on the parameters of the first, the elements of the second become more clear, or at least a matter debate. We can see how imposing costs on carbon dioxide emissions, for example, can trigger changes in the things we make and the ways we make them. Despite what you watch and hear, people are thinking about this. And despite what you watch, hear and read, this will require great amounts of thinking. And schooling. And cross pollination of everything we think about business and most of what know about technology, engineering, credit and risk.
In short, it could be sexy. It could capture the popular imagination and re-direct it toward more productive ends. I don’t mean to sound too optimistic on this count; things are as dire as we are lazy and easily amused. But we did go to the moon once, many years ago today.
So, who knows?